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Restaurant Revenue Management
Course Introduction
Course Introduction and How it works (1:23)
Instructor Introduction (2:52)
Syllabus Walkthrough and Prerequisites (2:57)
Restaurant Revenue Management Fundamentals
Learning outcomes (1:04)
What is Revenue Management & its benefits (6:16)
Understanding data - the what and why (4:30)
Understanding the optimization cycle (5:49)
Key Performance Indicators (8:12)
Menu optimization
Learning outcomes (0:56)
What is menu optimization? (3:40)
Costing your menu (3:03)
Categorizing your menu - The Quadrant (10:23)
Gaze Motion theory (5:52)
Reading: An Eye-Tracking Analysis of a Restaurant Menu
Table optimization
Learning outcomes (0:40)
What is Table optimization? (3:22)
Demand Management and Forecasting (9:03)
Capacity management (6:52)
Reading: Restaurant Revenue Management at Chevys: Determining the Best Table Mix
Server performance
Learning outcomes (0:41)
What is Server performance? (2:19)
Benchmarking servers (5:20)
Pricing & Promotion
Learning outcomes (1:17)
What is pricing? (11:10)
Traditional Menu Pricing (3:29)
Price Elasticity (4:41)
Pricing strategies (4:36)
Pricing Concepts (8:09)
Reading: Articles to read
The Final Quiz
Quiz introduction and thank you (1:12)
The Quiz
Bonus: Revenue Management Fundamentals Course
What is data? (6:38)
Concept of value (5:13)
RM Tactics: Learning outcomes (0:49)
The Revenue Manager: Learning outcomes (1:12)
Optional: Revenue Management Fundamentals course sign up
Bonus: An Introduction to Upselling
Definition and examples of upselling and cross-selling (3:05)
Benefits of upselling (4:27)
Optional: Upselling course sign up
Reading: Restaurant Revenue Management at Chevys: Determining the Best Table Mix
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