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Hotel Upselling Fundamentals
Upselling and Cross-Selling
Definition and examples of upselling and cross-selling (3:05)
Benefits of upselling (4:27)
Quiz
The Guest Journey
Introduction (6:51)
Before the booking process (1:52)
During the booking process (1:23)
Pre-arrival stage (2:22)
Check-in (1:08)
During the stay (1:29)
Check-out & Post-stay (0:51)
Quiz
Methods of Upselling
Introduction (3:50)
Online - Tech based upselling (5:11)
Offline / Human based upselling
Quiz
The Guest
Introduction (1:32)
The guest experience
Guest segmentation
Basic principles of guest interaction
Introduction to upselling in revenue management
Introduction (13:09)
The role of revenue management in hotels (6:43)
Measuring your upselling success with RM KPIs
Quiz
Bonus: Introduction to Restaurant Revenue Management
KPI`s (8:12)
What is menu optimization? (3:40)
What is Table optimization? (3:22)
What is Server performance? (2:19)
Optional: Restaurant Revenue Management course sign up
Bonus: Revenue Management Fundamentals
What is data? (6:38)
Concept of value (5:13)
RM Tactics: Learning outcomes (0:49)
The Revenue Manager: Learning outcomes (1:12)
Optional: Revenue Management Fundamentals course sign up
Measuring your upselling success with RM KPIs
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