Why should you do a course in
revenue management?
Instant ROI
From the moment you sign up you can apply the knowledge to your own business to drive your revenue performance.
Your value increases
Your ability to learn and turn that into action is your greatest competitive advantage. Revenue Management is a must have skill!
Fostering revenue culture
Revenue Management is not a one man show. It works best when communication, knowledge and collaboration meets across the team.
Hi, I am Fabian!
Creator of the Revenue Rockstars Academy!
Great Revenue Management starts with YOU!
Not just a slogan, but the belief that the human is at the centre of revenue management. Unfortunately over the years, revenue management was made into this abstract art that only the selected few could understand. Too much complexity & noise!
I created this training to change that, to democratise revenue management and give everyone a seat at the table. Imagine this course to be your subtitles when trying to watch Netflix without headphones at a rock concert. Enjoy the show!
Revenue Management Fundamentals Curriculum
What you can expect from the course
- Learning outcomes (0:52)
- What is Revenue Management (13:09)
- Understanding the optimization cycle (4:58)
- Internal and External KPI's (9:20)
- The backend – technology capabilities required (7:59)
- Activity: Action items for your hotel
- Print out: The RM Triangle
- Print out: Calculations: Internal and External KPI's
- Activity: Calculate KPI's
- Learning outcomes (0:56)
- Pricing Evolution (3:25)
- Setting up your pricing structure (7:37)
- Principle of Rate Parity (3:08)
- Price Elasticity (4:43)
- Pricing Concepts (10:53)
- Price Distribution (5:36)
- Corporate Account Pricing and Evaluation (8:06)
- Reading: How to nail RFP season ebook
- RFP Glossary Cheat sheet
- Watch now: How to use rate shopping data (41:28)